This is a cover of twilight star Kellan Lutz, I think even though the cover follows the same outlines as most of the men's health covers do. I think this cover appears more complicit rather than hegemonic, because eventhough Lutz looks like a hegemonic male with a muscly body, I think he looks very meterosexual with his blonde dyed hair and I think that the stylist has failed at making him appear like a rugged man.

This issue promotes stripping away fat in 28 days. This is a quick fix article and I think this will appeal to most men, as the cover model has been specifically put on the cover so that fat men can idolise and fantasize about having a hegemoic. The covers use a specific to illustrate that the time taken to do the action is short.

I think that the model is quite narcassistic, because in my opinion Lutz appears to be a pretty boy, who likes to look well presented, especially as he dyes his hair.