Reasons for Popularity

The reason why Mad Men is popular amongst Men and Women is because...

• It allows men to fantasize over the authority and power that the male has in society and in the bedroom.
• It shows the male as a hegemonic male, where they know their place in both bedroom and society.
• Women will favour this drama as they could see Dom as being the perfect male and also as a sex symbol.
• It also allows marginalised men to fantasize about a time where men weren't questioning their authority in the world.