Target Audience

The Target Audience for this drama would be :-

• I think this drama would appeal to all of the social classes, especially with the men. As I think there's qualities in the male character's personality that most males would desire to have.
• I would say that the Dramas audience will be mostly males as it is a more masculine program where it shows the male as being the authority figure, and shows women as being an object, almost as trophies.
• However I think that some women would like to watch it especially with Characters like the ginger one who is the head of the clerical workers, as it shows some authority in the male dominated world. I also think women and some men would be interested in the 1960's fashion and life style.
• Women could also see the main character, Don as being a sex symbol, where men see him as a role model.
• I think that the men who watch this program have hegemonic views and values, but question their place in authority.
• I think the things that the men who watch this drama would watch TV, go out to the pub and socialise with other hegemonic males in their spare time.